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Facebook Algorithm – Impact

We talked about what the Facebook Algorithm is in Part One, and how to use Affinity to work the algorithm.

Today we are going to round up the posts on how to analyze your post IMPACT to work the Facebook Algorithm.

What is Impact?

Quite simply, Impact is the cumulative amount of likes, comments, and shares your post has. The more engagement — the more your post will show up in the algorithm.

It’s almost as if collectively your audience is voting on which posts that get to be shown to more people.

So how can you build your impact? I’m glad you asked! Check out the collection of Instagram posts I've rounded up to help you up your impact game.

Another core function of the algorithm is what they call “weight” or impact of a” post. ‘Impact' is the cumulative amount of likes, comments, and shares your post has. The more engagement — the more your post will show up in the algorithm. It’s almost as if collectively your audience is voting on what are the 1 out of 5 posts that get to be shown to more people. So how do you have more impact? Well first you need to ask yourself WHY AM I POSTING THIS? Are you on auto-pilot and not even thinking? Are you only posting because you know you are supposed to at 9pm? This will begin to shape your posts more than anything else. Your purpose at minimum should be to either get a “like”, “comment”, or “share”. This step alone can revolutionize your posts. Go back and review your last couple of posts. Would you like, comment, or share? If not, then why would anyone else?

A photo posted by Jams & Scones (@tammy_rose_townsend) on

There you go there are my top tips on building your post Impact and working the Facebook Algorithm.

Have you got any tips you can add – we'd love to see them, share in the comments below.  Be sure to check back soon where we will be discussing timing and the algorithm.

Here's to your success!

Tammy Rose-Townsend

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Author: Tammy Rose-Townsend

Tammy is a mom to 5 kids ranging in age from 20 to 3 - they all have Pyrrole disorder and MTHFR gene modification and she is passionate about sharing tips on what works for her family in managing symptoms naturally and on a budget. When she's not taking care of the gang she is blogging and sharing tips on how to make money from home through blogging, social media and direct sales. She also runs the online direct sales site sassydirect.com the leading online direct sales consultant directory and blogging platform.

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