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Facebook Algorithm – Impact
We talked about what the Facebook Algorithm is in Part One, and how to use Affinity to work the algorithm.
Today we are going to round up the posts on how to analyze your post IMPACT to work the Facebook Algorithm.
What is Impact?
Quite simply, Impact is the cumulative amount of likes, comments, and shares your post has. The more engagement — the more your post will show up in the algorithm.
It’s almost as if collectively your audience is voting on which posts that get to be shown to more people.
So how can you build your impact? I’m glad you asked! Check out the collection of Instagram posts I've rounded up to help you up your impact game.
Another core function of the algorithm is what they call “weight” or impact of a” post. ‘Impact' is the cumulative amount of likes, comments, and shares your post has. The more engagement — the more your post will show up in the algorithm. It’s almost as if collectively your audience is voting on what are the 1 out of 5 posts that get to be shown to more people. So how do you have more impact? Well first you need to ask yourself WHY AM I POSTING THIS? Are you on auto-pilot and not even thinking? Are you only posting because you know you are supposed to at 9pm? This will begin to shape your posts more than anything else. Your purpose at minimum should be to either get a “like”, “comment”, or “share”. This step alone can revolutionize your posts. Go back and review your last couple of posts. Would you like, comment, or share? If not, then why would anyone else?
Not all engagement is created equal. Getting a “like” is not enough as it's not weighted as important as a “comment” or a “share”. You want your post to start a conversation. You don't need to directly ask a question to start a conversation.You can mention someone in a post or the comments to invite them into the conversation. Not only would their reply show affinity, but it also helps the “weight” or impact of the post. But let's get real – liking your own post doesn’t help you at all and some might consider it weird, BUT you can comment on your post and it is considered smart and 💪 increases the impact of your post.
Obviously Instagram is a visual platform but if we are looking at Facebook as well you need to take a good look at the type of posts you serve up. If we look at the standard post types we have: Text Only — Business Pages are having their posts penalized for text only. Photo — Photos get 50% more “likes” and 100% more “comments”. Video — 50% of FB users watched a video today. Live Video — If you make it interactive, do you see how it could generate more “comments”? Links — Typically do terrible. Facebook doesn’t want you to leave their site nor does Instagram. They make their money when you are on their site plain and simple. What types of posts get you the best results?
In real life, conversations go back and forth. We talked above about inviting someone into your post by mentioning them. If they reply, then reply back! But keep this in mind, you aren’t trying to be efficient here. Efficiency can kill relationship. You don’t want to reply to all the comments immediately like they are a to do list. Space your replies out some. This stretches the amount of time your post potentially will be seen.
There you go there are my top tips on building your post Impact and working the Facebook Algorithm.
Have you got any tips you can add – we'd love to see them, share in the comments below. Be sure to check back soon where we will be discussing timing and the algorithm.
Here's to your success!