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A Business Model that's Ideal for the Stay at Home Mum

I'm like lots of women – I went to school, grew up and started working and without boring you with too many details I've taken a few different paths in my career over the years, some more glamorous and rewarding than others.  I've had jobs I've loved and some that I did just because I needed money to live!  I'm extremely lucky that when I got married and we decided to have a family we were able to get by on one income – but it's never been easy especially as our family numbers grew!  And well, I have to be honest as much as I love being a stay at home mum with my kids I also need something outside of them that allows me to use my brain and my talents and well to connect with grown-ups!!  On the flip side of that,  I didn't want to return to a full-time job and with such a large family it really wasn't an option as the cost of child care made it a financially futile exercise.

So I wanted to work from home. I needed it to be flexible (because quite frankly having 5 kids requires flexibility!)  I started looking around at what was available and well there wasn't much available if I wanted to have a ‘real job' working for someone else.  So I started thinking outside of the box and looked at what business opportunities there were out there.  I needed it to be a low cost set-up because I had NO capital and I needed something that didn't need to be full-time because, five kids, need I say more?

why I chose a direct sales business instead of getting a 'real' job.
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I've been involved with a few direct sales businesses in the past and I've always enjoyed the amount of sovereignty it allows. Network marketing or direct sales is a popular and effective way that many stay at home mums have used to start a work from home business. Direct sales provides home business owners the chance to achieve a greater work-life balance than a more traditional job allows for. Successfully run direct sales businesses are also a great way to provide financial security for yourself and your family. You'll have more money, more time freedom, and the chance to live the lifestyle you want if you can set up your own business.

With that in mind I started looking out for an opportunity.  I really wanted a product that I loved, that was affordable and fun and that's when a friend told me Jamberry was coming to Australia! I thought about it for about 5 seconds and decided I was signing up as soon as it launched because I figured at worst I'd have everything I needed to make my nails oh so pretty!  I am so glad I did – it has been an amazing journey so far and the rewards have been great on so many levels!

Home Based Business Opportunity

If you've ever been in business before you will know how expensive and time consuming and down right hard it can be! The first thing to know about direct sales is that it provides you an opportunity – it does not create success instantly, but allows you the opportunity to make success your own. It is a business model, not a job you take on. You become a part of an over-arching framework that provides you with the tools you need to run a business without the high cost and overheads of a traditional business.

This is a great way to create financial security, because it allows you to work as much as you need. You can look at your available resources and pick up the product you need to meet your budget and savings requirements. You can sell as much as you like, instead of being required to meet abstract sales quotas set by another person who doesn't understand your position. Do you just want some extra spending money, or do you want to build up a robust savings account to give you a pleasant retirement in ten years? Either way, you can set your own goals and keep control when you own your own business.

Work-Life Balance

The most commonly cited reason for wanting to own your own business is the desire to have a greater control over one's own life. Mums want more time to spend with their kids, more money to do the things they love, and the freedom to take a holiday when it suits them, rather than when it meets corporate HR requirements.  Being a stay at home mum is a challenge but being a work from home mum has the benefit of flexibility.

When you have control of your business opportunity, you can create this balance between work and life for yourself. Spend a couple of hours a day selling, or spend two weeks focusing on making good sales and then take a whole week off to spend working in your garden or on a road trip to a place you've always wanted to go. The point is that you get to create the work-life balance that best fits your needs, and get the satisfaction that comes from having complete control.

choose direct sales
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Financial Security

A key part of the direct sales network business model is the ability to recruit additional workers to your team in order to increase your sales. This is where the “network” part of the business model comes in. It isn't just a network of clients, but also a network of team members. Bringing on team members will give you the satisfaction of helping others to earn money and start their own businesses, while giving you a percentage of the profits from their sales as well. So not only are you able to make direct sales of your own, you can create a steady income from residual earnings as well. Some savvy recruiters even stop selling on their own because the network they create is so effective that their residual income suits their needs entirely.

With two types of income being brought in, you get more complete control of your financial situation. You can predict a reliable stream of residual income as a sort of base earning, and then work on the number of direct sales you feel are needed to get you to where you want to be. This leaves you with more money and more time to do the things you love, without having to worry about the bank balance from month to month.

The ability to build a team if you choose also gives you the opportunity to build on your skills as a leader, a teacher and mentor.

When you run your own direct sales business you can really take on a newfound sense of control over your life. You set your hours, sell a product you believe in, and get to have more time with your family and friends. You will have a profound sense of accomplishment when you see your business not just succeeding, but thriving. Yes, you need to put the work in to make it succeed, but anyone who knows anything will tell you that stay at home mums are already used to hard work – this isn't something foreign to them.

Direct sales is a great choice for mums, whether they want to go wholeheartedly into a major personal business venture, or just want that little bit of extra scratch every month to indulge themselves and their families with nice things. Whatever your reason for doing so, consider owning a business all your own, and creating a network that can sustain you and your family for years to come. You won't regret it – it's financially rewarding, easy to learn, and a chance for a great adventure.

Update: I wrote this article over 2 years ago and am happy to report I'm thrilled to still be involved in the industry – I'm no longer with a specific DS company but am now working as a trainer with Sassy Suite where we teach direct sellers and solopreneurs how to use Social Media to market and grow their business! Come and check out the Facebook group to learn more!

Tammy Rose-Townsend
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Tammy Rose-Townsend
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Author: Tammy Rose-Townsend

Tammy is a mom to 5 kids ranging in age from 20 to 3 - they all have Pyrrole disorder and MTHFR gene modification and she is passionate about sharing tips on what works for her family in managing symptoms naturally and on a budget. When she's not taking care of the gang she is blogging and sharing tips on how to make money from home through blogging, social media and direct sales. She also runs the online direct sales site the leading online direct sales consultant directory and blogging platform.

Why I chose direct sales over getting a real job

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