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Don't be half-assed in your Social Media StrategyDon't be half-assed in your Social Media Strategy Click To Tweet
You can't be everywhere in real life or on social media
There you go I'm putting it out that right from the start. This is the number one mistake that new bloggers and businesses make when they start out on social media.
They've bought into the hype that they have to be on Facebook, Instagram, Youtube, Snapchat, Twitter. Blah, blah, blah….and so they do, and they don't do any of it well. Heck, they probably don't even like using half of them.
Here's the thing. You can't possibly be on every social media platform and be good at all of them too. Unless of course, you've already reached empire status and you have a team of social media managers. You know what? Even if you had a team of social experts you probably wouldn't be successful on all platforms. You know why? Because your ideal client is probably not hanging out on all those channels either.
You might think you need to be on all the platforms or it’ll reflect poorly on your business. Do you know what really reflects poorly, though? Having a million social media profiles with low activity and no community.
I will add this proviso, make sure you claim your name on all the platforms you think you might like to use – the account can sit there dormant until you are ready. This way you can maintain a consistent name and presence on all the platforms you end up using as your strategy develops.
Pick a platform and go big or go home
The thought of sticking to “only” one platform might seem scary, and you might be tempted to skip this theory. Here’s why you don’t want to and definitely shouldn’t.
Just like it's important to narrow down your niche and ideal client you also need to narrow down your social net.
This is really a mindset hurdle, opposed to being a battle between a ‘weak' or ‘strong’ social media strategy. Your inclination is probably to be everywhere. Probably because someone has told you it will limit your pool of potential clients, and consequently, your income, right?
Nope. The truth is that taking a narrower approach and going deep will better help you build a healthy and targeted community and potential client base (and in turn your income).
When you decide to buckle down on one platform, you will also take a whole lot of pressure off yourself. You remove the stress of having to strategize and work on multiple platforms regularly. Your brain can focus on optimizing efforts for the ONE platform that you have chosen.
When you focus on one platform, you free up time and resources to learn about it. More importantly, implement what you learn more quickly and consistently. Which means accelerated growth (for both your social media profile, as well as your business). Opposed to trudging along on multiple platforms, seeing minimal to minuscule results on all of them.
Where do I start?
If you’re unsure which social media platform to focus on first, use the questions I've put in my Social Media Audit Sheet to get you started. It will help you identify the ONE social media platform most relevant to your business and your niche.
If you need more help with identifying your niche you can get your free workbook. Click Here
Do an AUDIT
1) If you already have existing business social media profiles or if intend to convert a personal profile into a professional account, begin by taking stock of the platform that YOU most enjoy (don’t base this on the number of followers just yet, trust your feelings here).
2) Make a note of the number of followers you have on each platform you already have accounts on:
Twitter, Facebook, Pinterest, Instagram, Snapchat, Periscope, others.
3) Keeping your ideal customer and niche in mind, make a list of the top 2 platforms that they would most enjoy / where you are most likely to find them / where they find YOU (if you’re just starting out, make your best guess based on any research you’ve done).
Find the Overlap
Your sweet spot – the social media platform YOU should focus on, will be where these things overlap:
1) Your personal favourite platform.
2) The profile where you have the biggest community (please remember: a large number of followers doesn’t always equal an equally engaged community. You want to focus on the platform where you have the most interactions with your followers).
3) The top 2 platforms you’re found on/where you find potential clients.
If your answers aren’t as obvious or if you’re struggling with which of two platforms to choose from, always opt for the one that you enjoy most. I honestly believe that if you don’t enjoy the platforms/tools you use, no amount of knowledge and willpower will get you to optimise it and use it to the fullest. If you love the platform you’re using, it’s much simpler to find ways to optimise it for your business and create intentional growth.
Also, remember, social media is supposed to be just that – social. If you aren’t also enjoying using the platform, there’s no point.
WHAT TO DO NEXT?
Download the Social Media Audit Sheet and work through each of the questions to figure out which platform is most relevant for YOUR business and to create a strategic action plan for organic growth. Let me know what you find below in the comments!
Here's to your success,