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Video is the hottest trend in social media
Free music sources for your videos and live streams. I can hear you in my head right now saying “why do I need to worry about that?” Video and live streaming is the hottest trend in social media and online marketing for everyone from direct sellers to large corporations. Video has the highest engagement and conversion of pretty much all modes of advertising. If you aren't using video yet in promoting your business or blog you are missing out on a powerful method of growing your business.
All that aside a very popular tactic in video making and live streaming is to play music in the background because it makes your videos more interesting and engaging and avoids the dreaded ‘dead air' that can lose you viewers. “Great,” you say. “I'll pop on some tunes next time I do a stream or add a song to my next video – sounds fab!” Before you get too excited here are a few things to think about.
What's the big deal?
Using music correctly in your online offerings is kind of a big deal. If you are using music in your videos and live streams you need to be very careful if you want to avoid being in breach of copyright and facing a big huge fine. This pretty much falls into the same category where you hear horror stories of bloggers getting breach notices for using images on their blogs that they don't have permission to use. Finding themselves faced with $8000 or more fines for breach of copyright (if you want to read more about this and check out some copyright free image sources check out this post).
Music use falls into the same category. I know, I know – you're going to tell me ‘so and so plays music in their streams all the time.' Well, they might, but it doesn't mean they are doing so legally.
Chances are most people will get away with playing snippets of music in their streams and it's likely no one will care, BUT that doesn't make it right. Nor does it help you if the artist or copyright owner happens to come upon the video and they decide they don't like their music showing up in your video. Ignorance isn't' a valid argument either so save yourself the trouble and try doing it the right way from the start. I won't go too much more into the ‘why you shouldn't do it' but if you are interested I suggest you check out this video that Kim Garst did on the subject – find it here.
Consider the Artist
I'm a little bit passionate about the subject because I have a son who is a musician. Here's the thing if you want to play music send the artist a quick email and just ask them if you can play the music in your video. Chances are (especially if they are unsigned or an independent musician) they will say yes. If you do that you are protected and the artist gets a say. Everyone is happy.
My son has been approached on a few occasions to use his music. He has happily said yes as long as he is given credit so listeners can find him if they like what they hear. This is particularly important if you are going to use music in your videos that you are posting to places like Youtube. They have some killer software there that reads the audio tracks. If you are using copyrighted music your videos are likely to be taken down or you could receive a breach notice.
Okay – I'll leave the boring legal mumbo jumbo for you to investigate a bit more on your own and I'll get to the point of this post which is to give you some great sources of free (well royalty free at least) music that you can play in the background of your videos and live streams!
Free Music Sources
I've got a great list of places you can find free music (or at worst very low cost) to use when creating your videos and streams. Let's face it, video is where it's at these days when it comes to marketing and growing you following on social media. Adding a bit of music makes your videos much more compelling and interesting, but you need to do it right.
In a nutshell, royalty-free music refers to a type of music licensing that allows the purchaser to pay for the music license only once and to use the music for as long as desired. Now that doesn't necessarily mean you even have to pay for the music at all. Luckily, there are quite a few places you can get FREE Royalty free music. Which let's face it for most of us small businesses and soloprenuers – free is music to our ears….
The sites I've listed below meet these criteria – 1) Free to download 2) Royalty-free and 3) Commercial use is ok.
These sites below are free if you give the artist attribution in your credits or they are very low cost. The first one Jukedeck is my absolute favorite because you can create a completely original track for yourself!
Playlists from Spotify, Pandora and Soundcloud
If you do a quick search of music streaming sites like Spotify, Pandora and Souncloud you can find playlists that people have compiled. Here are a few examples
There are plenty more sources of royalty-free music that you can find with a quick Google, but these are some of my favorites. Whenever you are downloading make sure you double check the copyright and use conditions (if you need to give attribution or not). And my last 2 cents is to consider giving smaller ‘not so famous' musicians a shot in your videos – you might even help launch the career of a musician by showcasing their music, chances are if you approach them they'll be happy for you to use their music!