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Blogging for your direct sales business
Why do you need to be blogging for your direct sales business? Direct sales can be an incredibly lucrative and fulfilling career, but it may not be as easy as some people make it out to be. You are one of many consultants in the same business and without a plan, it can be hard to stand out from the crowd. You need more exposure but social media can sometimes be overrun by overzealous direct sellers trying to get noticed. You need to make the right connections in the most efficient way – without stepping on the toes of another consultant’s existing customers. Don't despair, there is hope! Creating a blog for your direct sales/home party plan business may be the answer.
We buy from those we know and trust. Blogging allows you to build rapport with potential customers, hosts, and/or team members. Through your blog, people can learn a little more about you, your personality and your style. Your blog does not need to be just about your company. You can inject as much of your personality and life into your blog as you feel comfortable doing. Talk about how you work your product into your life, or how being a part of the business has influenced you.
When you are running your business in an online world it's important that you create an online presence that showcases YOU not just your product, a blog, is the perfect platform to do this. In the infographic below are 9 reasons you need to be blogging for your direct sales business.
Stand out from the crowd. Your company-sponsored consultant site will likely never receive search traffic. With a personal blog, you are much more likely to show up in the search of a customer who is ready to buy or even ready to join your company.