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How to up the engagement on Instagram
Ok, I have to admit it I'm kind of a statistics geek when it comes to blogging and social media. This blogging, Instagram, Facebook, Twitter and whatever other platforms you use business is time-consuming. If you are anything like me you want to know what you are doing is working. I mean you want to know you aren't wasting your time – am I right?
So I've been using Instagram for a while – initially, it was my private account and I occasionally posted a few happy snaps but a few months back I transitioned to more of a business focus. I really had no clue how to grow my following and hey it's all about the numbers, right? I started my Instagram journey by doing the Success with Instagram Course. I had great results straight away and my numbers grew but I quickly learned there was more to having a successful account than numbers. For Instagram to work as a way to grow your business you need engagement. You need followers who are interested in what you have to offer and actually engage with your content.
This image is straight from my Tailwind Instagram Analytics dashboard. (I'm lucky enough to be a Beta tester of their new Instagram tools – grab yourself a Tailwind account and you can request access too).
Long story short with lots of research and lots and lots of trial and error I've come up with 7 tips that I try to constantly use to engage my followers. Putting these tips in place I've managed to earn a 93% engagement rate with my posts! Why is this important? While big follower numbers are great (and good for the ego) they really mean nothing in terms of being an influencer on social media unless you have engagement. You want to build your channels so that you can go after sponsored posts and monetizing your social accounts you need engagement.If you are anything like me you want to know what you are doing is working. I mean you want to know you aren't wasting your time - am I right? Click To Tweet
#1. Like a Lot of Photos
You need to find your future followers. Your ideal customer may not be searching for you through the 30 hashtags you’re using. So get out and about in the Instagram community and follow people who are looking for your niche and connect through liking their photos and commenting. They might get curious and come and check your account out!
#2. Say Hello To New Followers
Click over to new follower accounts and leave genuine comments about what they are posting on their feed. This subtly lets that person know that you see them and value them as part of your community and encourages them to come on over and engage with you.
#3. Ask A Question
Never post without asking a question again! Stop worrying that no one is going to respond because it will happen but if you do it enough it trains your followers to answer and interact. Questions that only require a one or two-word responses are much more likely to get answered – so keep it short and sweet.
#4. Make Connections
I'm not talking about the whole “you promote, me I'll promote you thing”. This is directing people to another account because you truly think they have something to offer your audience, and you expect nothing in return. Guess what people appreciate it and generally return the favor – it might not be on Instagram they might mention you on their Twitter account or hop on over to Pinterest and show you some love. Build those relationships.
#5. Respond to Comments
If you want an awesome, authentic Instagram community, you must acknowledge comments. Responding makes your fans more likely to comment again in the future. Everyone wants to be acknowledged.
#6. Leave Meaningful Feedback
Don’t be “that guy” who scrolls through, commenting with the same generic comments and emojis. Be genuine when you engage on other accounts, or skip the comment altogether! And for the love of God don't use auto responders – it's obvious and a huge turn-off!
#7. have a Call to Action
Do you want them to click a link to read a post, download a goodie, sign up for something, pass on the message, or even tag a friend? Tell your people what you want them to do. If you don't ask they won’t know, and they won’t do anything.
Those are my top tips that I used to get a great engagement rate on my Instagram account. Have you got any great ideas to add? Pop them in the comments so we can all learn!
Here's to your success,
Need help figuring out exactly who your ideal audience/customer is? Check out my free workbook and brainstorm your way to a niche.