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Blogging 101 Series
Promote Your Blog Posts (without using smoke signals)
Promote your blog posts. Sure, sounds simple enough right? You've spent hours researching and writing your posts. Surely that was the hard part. Umh, nope. Now that you've pressed publish, the real work starts. Unfortunately, readers are not going to magically find your blog unless you actually get out there and promote your blog posts.
So how do you do it? Never fear, I've put together a list of 10 simple ways you can promote your blog posts as a new blogger.
As a blogger, Pinterest is going to quickly become your best friend. For many bloggers, it's their number one source of traffic. You need to make sure that every post you put on your blog has a “pinnable” image. That means that there is an image that your readers can use to pin your post to their boards.
Make it ‘pretty' and preferably a nice tall verticle image, as these are the most popular. I use a Pinterest scheduler to help automate all of my pinning which makes my life much easier (I use both Boardbooster and Tailwind and love them both). I have a dedicated board for all of my blog posts and have them scheduled to be automatically posted on rotation on a number of different group boards.
Social media is crucial these days in promoting your content, and at the top of the pyramid is Facebook. Two of the best sources of traffic from social media are Facebook and Pinterest – they are crucial to your blog’s growth.
Upload an image of your post and include the URL to your post on your blog’s Facebook page. It wouldn’t hurt to share it to your personal page also, especially if you are a new blogger. There are plugins that can do this for you including Yoast or Social Warfare.
At the moment there isn't a way to share links with your Instagram images. However, you can utilise the prime real estate in your profile and include a link to your blog. Then encourage your followers to follow the link and check out your latest blog posts.
There is also a handy app you can try as well called Link in Profile which is fantastic for sharing links via Instagram – it isn't free but it is a great tool.
I will admit that Twitter isn't my favorite platform to use on a personal level, but when it comes to my blog it packs a punch. I resisted using it in the beginning but it is now the second biggest driver of traffic to my blog behind Pinterest (it even beats Facebook).
Because the life of a tweet is so short, you can tweet the same post out (just change the wording a little bit each time) a couple of times a day. Twitter allows you to connect with many brands, which bring sponsorships, so it’s still important to use it! I have the whole process automated to continually share my posts. You can read more about how I do it with a simple plugin called Revive Old Posts.
While I don't actively use Google+ as a social platform I still have a presence there because, guess what, Google likes Google+. Again, I have it set up so that my posts automatically are shared on the platform when I hit publish on my posts.
If you are new to blogging, you are quickly going to learn that the magic is in your list. As soon as you can, start collecting email addresses so you can let your followers know you have new posts.
Video is where it's at.
Consider turning your post into some sort of video that you could share on YouTube (or even Facebook Live). Video is an important part of a promotional strategy. Tie your broadcast in with the topic of your latest post and direct the viewers to your blog. YouTube is owned by Google, so there are added SEO benefits as well.
If you are using Facebook Live the broadcast is more likely to be shared (because FB loves native video). you will get more bang for your buck than you will with a regular text/photo linked post.
8. Link Parties
Link parties can seriously help you grow your blog. They may not be as popular as they were, but they are still a great resource to help spread the word about your blog posts. You can find a link party like this that allows for any niche of blog content.
9. Network with other bloggers
There are some fantastic blogger networking groups on Facebook that you can take part it in. On the whole, bloggers are a friendly and supportive bunch and these groups are great for increasing your reach.
Leave comments on other’s blogs, join blogging groups and networks, share other’s content and then email them to let them know . . . just treat people the way that you would want to be treated and it will always come back to you.
Cath at This Mama Learns has compiled and amazing list of Facebook Groups you can promote your blog posts on. Just sign up for access to her fantastic blogger resource library.
10. Use your own blog
Do you have a similar post or related content that is already on your blog? Go back to that post and add links to your newer content. Also, be sure to add links to your old content on your new posts . . . chances are that if someone likes what they are reading on your blog, they will want to read more and if you put the links right in front of them, they will click it! You can use widgets like LinkWithin to promote old posts on other posts.
These are just 10 simple ways to promote your blog posts, there are literally hundreds of ways to share your content. Give these a try to let us know how you go – even better share with us in the comments your favorite way to share your blog posts.
Here's to your success,